By John Wright

This was a Business to Business sales letter posted out to boat dealers. The sender is marketing a swipe-type gift card as an alternative to paper gift certificates. Content which appears {like this} isn’t part of the item itself - it’s my commentary.

Target audience: Senior Management - boat and marine dealers

Mailout: Valiant BoatCards{name changed}

Purpose: Open sales appointments for sales staff

The mailing envelope was a DL (110mm x 220mm) linen, with database driven addresses using hand-font “Bradley’s Hand” to give the impression of personal mailing.

In top left corner was a rubber stamped image: “WIN-WIN PERSONAL”

The letter was standard A4 (210mm x 297mm portrait), two pages stapled top left corner, 85gsm cream tinted laser bond.

The brochure was a standard A4 4 colour process 150 gloss art brochure, folded to DL as a 'Z'-fold

The letter plus commentary follows on the next page>>>

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